About Content and Product Marketing Leader Jessica Albon
In her twenty years of leadership in content and product marketing, Jessica has worked in B2B tech/SaaS, security, healthcare, and edutech (along with 80 other industries) to grow companies both large and small. Now she’s delighted to share what she has learned in her new podcast on Lean Product Marketing.
With a particular passion for omnichannel campaigns — to go where the audience is most at home — she has strategized and executed campaigns for email marketing, in-app messaging, SMS, social channels, paid ad channels, influencers, websites, podcasting, video series and more.
Whether she’s transforming established legacy brands like AAA, or capturing market share for startups, her extensive toolkit means her messaging captivates audience segments with precision.
She’s scaled and mentored teams up to two dozen, and she’s equally comfortable being the first marketing hire. Whether you’re looking for a marketing consultant with a consistent track record of surpassing growth goals, or you’re searching for your next marketing leader, please schedule some time to meet with Jessica to discuss.
Product Marketer Collateral that Drives Results
From case studies to webinars, decks to battle cards, checklists to online calculators, one-sheets to FAQs, podcasts to books, whitepapers to research studies, Jessica builds effective product led growth collateral that motivates even the most ambivalent buyers.
What’s more, because she’s worked in B2B and B2C (and B2B2C and B2G for that matter), she’s become adept at distilling what genuinely works to entice people and leveraging those techniques in every single piece of collateral.
She uses AI tools to turn her longer form content into snack-able microcontent. These short, potent pieces can be effectively dropped into buyers journeys whether sales led or product led. (As an example, a 30-second clip from your most recent webinar can be great in a sales person’s email follow up sequence, and equally at home on the company LinkedIn page.) This adds impact without adding cost.
The Challenge Most Companies Face
So often, businesses just add more collateral when sales are down. This becomes especially risky during recessions when buyers are already scarce and reluctant. When you have too much collateral, you run the risk of drowning prospects in material which just keeps them stuck in indecision.
Instead, Jessica practices a curated approach to buyer journeys that ensure the right person gets the right messaging at the right time.
Distilling what makes your business outstanding into compelling, structured materials isn’t easy. But it is necessary if you want to stand out in 2023 and beyond.
If this appeals to you, please feel free to set up an appointment with Jessica to talk through your current collateral needs.
Book Time to Meet with Jessica
Lean Product Marketing Podcast
Jessica is the host of the podcast for lean product marketers. If you’d like to be a guest on an upcoming episode, please use the form above to schedule a conversation about that.
Precision Product Led Growth Planning
Are you making the transition from a sales-led market motion to a product-led motion? Jessica’s happy to create the perfect transition plan for you. Schedule a conversation to discuss.
Impactful Product Collateral
Ready for product marketing collateral that will directly impact your bottom line? With a track record for transforming collateral from ho-hum to effective, Jessica can help. Schedule an initial consult to discuss.
Magnetize Your Brand & Grow
Not sure what you need, but you’ve heard Jessica might be able to help? With a 20-year career in product and content marketing leadership, Jessica’s happy to meet up with you and discuss your challenges and opportunities.
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