About The Lean Product Marketing Podcast
The Lean Product Marketing Podcast is hosted by Jessica Albon, a marketing leader with over twenty years in the content and product marketing field. She answers questions and tackles the sticky topics that have come up again and again as she’s worked in over 80 industries to drive growth.
On average, the companies she’s worked with have experienced 1.78x YoY growth during her tenure thanks to savvy planning and perceptive implementation. (Of course, small companies have tended to do much better than that.)
Episodes cover topics of interest to leadership teams and product marketers:
- AI innovations all product marketers should be leveraging
- How to create actionable microcontent for social media and sales enablement
- How to build buyers journeys that guide even the most ambivalent buyers
- Recession-proof strategies for growth in any industry
- How to hire, scale and mentor an award-winning, high-performing product marketing team
- Best practices for cross-organization collaboration to keep projects on time and stakeholders engaged
- Strategies for creating lasting, measurable impact
- How to build pillar content that does double and triple duty for scrappy teams and fast-growing brands
- How to curate your content, and structure pathways tied to lead scoring
- Easier ways to manage product-led and sales-led hybrid go-to-market motions
- How to use personas for more than to just impress the investor board
- Measuring what matters and using that data to tell compelling stories
- Why your team will be much happier when you stop trying to solve non-marketing problems with marketing (and how to tell if your problem is a marketing problem)
If you’d like to submit a topic or question, you’re welcome to contact Jessica directly.
Sponsor the Lean Product Marketing Podcast
Sponsorship slots are occasionally available. Please contact the team for details, but know that we’re very picky. Generally, we prefer to highlight sponsors we’ve worked with in the past.